YesPlay Celebrates Female Leadership at Women in Gaming Africa Event

Cape Town, South Africa – March 2025

The inaugural Women in Gaming Africa networking event, held at the time of SiGMA Africa at Cape Town's Grand-West Arena, provided a welcome opportunity for YesPlay representatives to connect with industry leaders and celebrate the growing influence of women in the iGaming sector.

As part of the broader SiGMA Africa conference (10-12 March 2025), the Women in Gaming Africa event created a relaxed yet purposeful atmosphere for meaningful connections. Rather than structured presentations, the focus was on relationship-building and informal knowledge sharing—a refreshing approach that allowed for authentic conversations about the challenges and opportunities women face in the industry.

Building Connections That Matter

Kaya Green, Head of Operations at YesPlay, reflected on the significance of the gathering: "These events are a reminder of the impact strong female leadership has in shaping the iGaming industry. Seeing industry leaders elevate the space through innovation, inclusion, and expertise is truly remarkable."

The timing of the event, coinciding with International Women's Day celebrations just days before, underscored the importance of recognising women's contributions to the rapidly evolving gaming landscape in Africa.

"What made this networking event particularly valuable was the opportunity to decompress from the conference while connecting with like-minded individuals and key role players in the industry," Green added. "These moments of genuine connection often lead to the most productive partnerships and innovative ideas."

Why Industry Recognition Matters

For companies like YesPlay, participation in events focused on women in gaming serves multiple strategic purposes:

1. Talent Development: Exposing team members to diverse industry perspectives helps cultivate leadership skills and broader market understanding.
   
   
2. Competitive Insight: Connecting with peers provides valuable intelligence about industry trends and best practices.
   
   
3. Brand Positioning: Supporting initiatives that champion inclusivity aligns with YesPlay's commitment to diversity and progressive values.
   
   
4. Market Expansion: Building relationships with female leaders opens doors to new customer segments and partnership opportunities.

"The key takeaways from our participation were clear," notes Green. "A stronger industry starts with representation at every level. Women continue to break barriers and redefine success in gaming. And perhaps most importantly, the industry is evolving rapidly, and collaboration is key to staying ahead."

Looking Forward

As the African iGaming market continues its impressive growth trajectory, the role of women in shaping its future cannot be overstated. YesPlay remains committed to supporting initiatives that champion inclusivity and professional development in our industry.

The connections made at the Women in Gaming Africa event will undoubtedly contribute to the ongoing evolution of the company's approach to talent development, product innovation, and market engagement.

We look forward to continued participation in events that celebrate diversity and excellence in gaming.